About Us
Liberate Innovations Inc. is a software-as-a-service (SaaS) platform for the P&C insurance industry to fully automate claims and underwriting journeys enabling P&C insurers to deliver an exceptional customer experience at the industry’s lowest cost.
Our next generation orchestration platform enables visual modeling / no-code development for designing user experiences and modeling complex process workflow with industry-specific use cases pre-built as templates to help accelerate our customers' digital transformation
Overview
The Head of Marketing at Liberate is a strategic leadership role responsible for driving the growth and success of our enterprise SaaS company through effective marketing efforts. Working closely with the sales team and the product development team, the Head of Marketing will be responsible for developing and implementing a comprehensive marketing plan that targets insurance customers and helps to drive sales and revenue growth.
Responsibilities
- Develop and implement a comprehensive marketing plan that targets insurance customers and helps to drive sales and revenue growth
- Identify key marketing channels and develop strategies for leveraging those channels to reach potential insurance customers
- Collaborate with the sales team to develop targeted marketing campaigns that support sales efforts and drive conversions
- Analyze market trends and customer data to inform marketing strategies and tactics
- Manage the marketing budget and ensure that marketing efforts are cost-effective and aligned with business goals
Qualifications
- Bachelor's degree in marketing or a related field
- 5+ years of experience in a marketing leadership role, preferably at an enterprise SaaS company
- Strong understanding of the insurance industry and the needs of insurance customers
- Excellent strategic planning and analytical skills
- Strong communication and presentation skills, with the ability to effectively communicate marketing strategies to various stakeholders
- Ability to work independently and manage multiple projects concurrently.
Benefits
- Excellent, highly subsidized medical, dental, and vision insurance for employees and their families, including employee-cost-free plans, FSA, and HSA